Nike: Yardrunners 6.0

 Nike Yardrunners 6.0

HBCU Campaign

Josef Adamu led the Creative Direction and Production Design for Nike’s Yardrunners 6.0 Campaign featuring for colleges. Norfolk State University, Morehouse College, Spelman College, and Florida A&M University.

The “Larger Than Life” campaign celebrates 30 years of the Air Max 95 through the lens of students, alumni, and faculty defining culture on their campuses.

Photography by Joshua Kissi. Video by Draulhaus.